This checklist is designed to help merchants optimize online store to increase conversion rates. By following these guidelines, you can create a more user-friendly and trustworthy shopping experience for your customers, ultimately improving your store's conversion funnel.
We have organized this article to lead you through every key stage of the conversion funnel, providing insights and practical advice to craft a seamless and persuasive shopping journey for your customers.
It is highly recommended to use Template made by Website Builder for better optimization. Learn more about Website Builder.
In this article
B. Add to Cart > Checkout Initiated
C. Checkout Initiated > Purchase
A. View Product > Add to Cart
Homepage
Logo
The store logo should be professionally designed and unique.
Ensure the logo is sharp and easy to see, without blurriness.
Use colors that complement the background to maintain a visually appealing look.
Theme/Template
Build your website using our Website Builder – visit our help documentation to learn how to add website templates created with the Website Builder.
Add images, slogans, and product collections that convey a clear theme about what your store sells.
Slogans can use trendy and humorous writing styles to engage visitors.
Arrange slogans and collections carefully, keeping in mind that visitors may browse different pages.
Header
Utilize a top menu with sections such as Catalog, Collections, About Us, Order Tracking, and Contact Form.
Use a mega menu for easy navigation, breaking down items by section. Check out the instructions on customizing the menu with our Website Builder.
Footer
Add an "About the store" menu with your store's address.
Provide clear information on Shipping Policy, Returns & Refunds, and Terms of Service.
Add your store logo in the footer for branding consistency.
Testimonials and Reviews
Add a section with customer testimonials and reviews to build trust with new customers.
Consider using reviews with images, especially for personalized or high-value items (>$50), to boost conversion rates.
Contact
Ensure your email support is in a professional format (e.g., [email protected]) to convey professionalism and reliability.
FAQs
Present frequently asked questions in a collapsed format for easy accessibility.
Address common concerns to help buyers quickly find the information they need.
Product Page
Price
Display the selling price and, if applicable, a compared price to show the value of the discount.
Add tags indicating savings to highlight discounts.
Products/Variants Images
Use JPEG image format for consistent quality and faster loading times. Refer to this article for guidance on optimizing images and videos
Maintain a consistent aspect ratio or height-to-width ratio for all images.
Add alt text to product images for accessibility.
Provide at least four images showing different angles (front, left, right, top) of the product.
Variant Selector
Include images for product variants and consider displaying variant options as images instead of text.
For clothing items, use color swatches or buttons for fewer than 10 values per option and dropdown selectors for more than 10 values.
Here is the guide for using the variant picker in Website Builder.
Size/Size Chart
Provide clear size chart information with images.
Use default size charts for products created from PrintHub/PrintBase.
Create separate size charts for imported products, and consider using units relevant to the target market (e.g., inches for the US or EU).
Please visit this article to learn how to create your own size chart
Product Description
Avoid excessive GIFs or large images that can slow down the page.
Ensure a clear layout, consistent font, and no spelling/grammar errors.
Include concise product introductions, specifications, materials, and usage instructions.
Use a bold hook line in the first paragraph to create an impactful impression.
Discounts/Incentives/Promotions
Offer free shipping for purchases over a specified amount.
Provide quantity discounts and discount codes (e.g., Buy X Get Y, Free Shipping, X% Off).
Use an announcement bar for seasonal promotions to encourage additional purchases.
Product Review
Include product reviews from customers to reassure new buyers.
Reviews should feature images and detailed, personal insights.
Consider using images and videos for high-value or personalized products to enhance trust and conversion rates.
Shipping and Refund Policies
Clearly present information about shipping and refund policies on the product page.
Avoid ambiguity and unrealistic commitments.
Add to Cart Button
Use a prominent color for the "Add to Cart" button.
Consider adding a "Buy Now" button for quicker conversions.
Trust Indicators
Place trust logos under the "Add to Cart" button to reassure customers.
Create Urgency/Shortage Elements
Implement product or timer countdowns to encourage quick purchases at competitive prices.
Optimized for Mobile
Ensure a mobile-friendly product page interface.
Add a sticky "Add to Cart" button to enhance mobile usability.
Add Recommendation Blocks
Include recommendation blocks with discounts, quantity options, and bundles, etc. to increase sales.
B. Add to Cart > Checkout Initiated
Cart Page / Cart Drawer / Mini Cart
Cart Success Modal / Easy Navigation
After customers add items to the cart, provide easy navigation to the cart page or a mini cart/ cart drawer.
Avoid pop-ups that disrupt the checkout flow.
Use Cart goal to encourage additional purchases.
C. Checkout Initiated > Purchase
1. Checkout Page
Trust Indicators
Adding trust indicators and badges to build confidence in the checkout process.
Payment Info (Email, Shipping Address, etc.)
Consider using A/B testing to evaluate the effectiveness of a one-page checkout or a multi-step checkout.
A one-page checkout simplifies the payment process but may not be suitable for all customers.
Shipping Fee
Clearly display shipping methods for buyers to choose from.
Ensure transparent communication about shipping fees to prevent cart abandonment.
By following this checklist, you can optimize your store's conversion funnel, enhance user experience, and ultimately increase your store's conversion rates.